WILD AT HEART

Daring and confident, disruptive and poetic.
For 2025, Sahco travels to the very heart of its heritage and identity: manipulating techniques to elicit emotions.  

A journey alive to possibilities. Starting with the fundamental premise of true craftsmanship and pooled knowledge. Then pushing boundaries. Intellectual or lovestruck outlaw channelling Elvis in a snakeskin jacket. You choose. 

Inspired by the artistic spirit of Franz West – who transformed brute materials into sculptures and was brave with colour, using neutral canvas tones and bright or softer more feminine ones. Taking to heart the attitude of designer Ulf Moritz – for whom no idea was too wild if executed with care. 

Glancing backwards and projecting forwards, the Sahco 2025 collection employs the archaic and artisanal. Marrying traditional techniques with the high tech to fashion new ways of making and expression.  

Modern geometry from medieval épinglé. A cinematic fringed sheer made with fil-coupé suggesting the glamorous fragility of Marilyn Monroe. Luminosity and opulence from 19th century calendering. A curtain in guipure lace as sensual as it is sculptural. A snakeskin motif and stylistic tour de force in heavy jacquard.  

"This collection reflects Sahco’s evolution. It’s expected but unexpected, calmer, more grown up but in no way stereotypical. We started with this attitude of breaking rules, being fearless."

Bengt Thornefors,
Creative Director Sahco